Online marketing has several benefits, thanks to the increasing time that consumers spend on the Internet. However, online marketers are facing several obstacles. New technologies, laws, and even changes in consumer behavior make it harder to reach people. Are online advertising still worth the effort today?
Advantages of Digital Marketing
1. Specific target audience
You can focus your ads on a specific segment of the online market and filter your target audience according to location, interests or age. Search engines also allow you to target the exact keywords related to your business.
2. Low cost
If we compare online and offline advertising, the cost of online marketing is significantly less . For example, with PPC campaigns, the main advantage is that you pay per visitor, so you don’t spend money just because consumers saw your ad.
3. Total control with accurate statistics
Online advertising campaigns are under your absolute control. You know the exact expenses, so you can set a daily budget and monitor overhead. If you exceed your limit, you can check the status of individual keywords and ads and adjust them. You also know how many people clicked on your ads and converted to new customers. You don’t have to try to guess whether a particular campaign has led to an increase in revenue, you will see the result clearly.
4. Better interaction with the customer
The possibilities are endless. Customers can click on your ad, order your product directly, or start a conversation and seek additional information. After purchasing the product, they can review it and share it with friends on social media, motivating other customers to buy.
5. Wide variety of formats
There is an ad format for each company. Most of us are familiar with banners and text ads displayed on search engines and on websites. We are also used to seeing ads, preceding or stopping videos on social media, and YouTube. And that is not all! QR codes, text links, affiliate marketing, hashtags, and social media contests can all be part of your online marketing strategy.
Disadvantages of online marketing
1.Not everyone is on the internet or likes to share their data
Your potential customers may simply not be online, or only occasionally. They can also just use a specific search engine or social network and you’ll have to find out what it is. You must also follow the laws regarding privacy and the collection of user data. If your users do not want you to use their data for any purpose, you must obey!
2. Limited ad space
Your advertising message should be short enough to fit in the space available, so you may need to be creative with the callout. You will also likely have to compete with other business owners trying to promote your own brands. Since there are so many different forms of advertising, it is definitely worth combining them to increase reach and see which works best.
3. Reduced ad clicks
The click-through rate is gradually decreasing. While online advertising in the past attracted a good number of users to click, over time people became more immune to the charms of marketing. Most internet users even block ads through browser extensions. Others simply choose to ignore them. Some ad formats are not popular at all, because they create a distraction or prevent people from quickly reaching the content they want. For example, instead of paying attention to the ad in a particular video, people just watch the countdown waiting to be able to skip the ad and continue with the video.
In short, to ensure that your company will profit from online marketing, it is best to start with a good search. Consider the advantages and disadvantages of digital marketing that we mentioned. Finding out if your target audience is online and what social networks or websites they visit is just the beginning to help you choose the right ad format. Try online advertising and see if it works for you.